AP /Friso Gentsch

At the forefront of immersive journalism

How long will it take for augmented information to become a revenue-generating product for publishers?

What are the frontiers of immersive journalism? The tools are already here, they allow users to move through tridimensional models offering them the opportunity to interact audiovisually and in a tactile way. There is no certainty on how they can be applied to information and experiments are underway in many labs that are similar to Area24.

Augmented reality and information exploit modern tools for capturing 360-degree reality as well as three-dimensional computer-generated models. But the ways of constructing a journalistic story are also being forced to adapt, and content experimentation is perhaps a more intriguing terrain than purely technological experimentation.

Then there are the 'immersive' infographics that allow to move between numbers and data. While being constantly fed interactive tables, graphs, and in-depth movies is not a creative necessity, the tool is at our disposal and content producers are putting it to the test.

Among the various issues that need solution, are the technological ones to produce 360-degree content and those related to the skills necessary to edit three-dimensional movies (even trivial operations such as on-screen captions require skills and tools that either are not included in commercial packages or have very high costs).

And finally, there’s the open issue of the business model. In other words, the issue of predicting if and when ‘augmented’ reality will be a revenue-generating product good enough for publishers to justify the large investments needed to open a path in the sector.